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Dear Fellow RE Professional,
If you want to create more commission opportunities for yourself this year, if you want to have a very stable business that’s not affected by slow market conditions, if you want to learn how to give every client world-class referral generating service, then this may very well be one of the most important letters you’ll ever read.
Hi, my name is Jim Remley, co-founder of the Luxury Home Council, a long time real estate veteran and a proven leader in the field of selling.
As the owner of one of the largest independent real estate firms in Oregon with seventeen branches, I'd like to share with you a few secrets most agents don't know.
Let's face it. There are way too many agents competing for the same consumer and it is very difficult to separate yourself from other agents in today’s marketplace.
But it gets worse! Consumers are now expecting a higher level of service from their agents than ever before.
So what does this mean to you?
Maybe nothing. But if you're serious you are about improving your real estate career, you absolutely need to know one thing...
More and more agents are becoming "luxury" specialists to include the high end luxury real estate market because it is one of the most prestigious, lucrative and stable areas of the industry.
Discover Why Now Is The Best Time To Learn
How To Attract And Work With More Luxury Clients!
The luxury home market is one of the fastest growing segments in real estate right now! Not to mention the fact that it hasn't been affected by the recent housing market correction.
The US Census just reported that the number of “million-dollar” homes has doubled in the last 3 years.
Just take a look at these exciting facts:
- 1 out of 125 Americans are millionaires
- Harvard University Says:
- 75% of luxury home owners have annual incomes over $100,000.
- 50% have annual incomes over $200,000
- 75% of luxury home owners have annual incomes over $100,000.
Clearly, learning how to better serve the luxury home market and work with more affluent consumers can dramatically improve your ability to earn larger commissions from every transaction.
Not only that, but you’ll learn how to improve your service with all your other clients too. Tell me one client that doesn’t want to be treated like a luxury client from their real estate agent?
But how do you get started?
Simple! You have to learn how to create a very profitable, referral-based business and start building your niche. Two of the numerous benefits you’ll learn about when you take the Accredited Luxury Home Specialist (ALHS) course. And after you get done reading every word on this page, you’ll see exactly why the luxury home market is a hidden gold mine for the right real estate agent.
The Luxury Home Market Is A Hidden Gold Mine!
Learn How To Break Away From A “Feast or Famine”
Real Estate Business!
Let’s face it. Real estate isn’t easy. And shortly, you’ll discover why the Accredited Luxury Home Specialist course will give you a perfect opportunity to add that missing element in your business. This course is your key to making more money in real estate than ever could before. But this is one reason why you need to learn more about this course.
Imagine becoming a luxury specialist and implementing strategies to attract, impress and wow an affluent consumer. You’ll have more success with both luxury home and median priced home real estate clients because you offer top-notch service that creates instant trust and credibility.
Once you complete this online course, you’ll have an amazing new set of skills that you can use immediately in order to start building better relationships with hundreds of affluent consumers. Consumers that will eventually make you very rich, very well respected and one of the most successful real estate agents in your area. Best of all, every affluent real estate consumer is surrounded by massive networks of other “High-Net-Worth Individuals” just waiting to be tapped for referrals!
The 3 Biggest Objections Stopping You From
Earning Larger Luxury Home Commissions…
But Not Anymore!
1. What if I can’t find enough luxury home clients in my area to be successful?
The Accredited Luxury Home Specialist course will help you attract and work with BOTH luxury home clients and average clients. While the luxury home market is one of the fastest growing sectors of real estate, most agents fail to realize this course’s true potential or how to profit from it. And by the end of this letter, you will see exactly how much you can apply to your business right now!
2. Isn’t a luxury home transaction more complicated and take longer to close?
Most of the time luxury home sales take the same amount of time, energy and effort as regular transactions. The biggest difference is that you’ll be working with a more sophisticated client and your commission per transaction will be significantly higher. Now that’s called a win/win!
3. How can I compete against other established, successful luxury home agents?
Once you see all the benefits this course provides, it’ll be obvious that this course not only sets you up for success in the luxury market….but makes you stand apart from other agents right now. All of the skills, training, education and resources you’ll learn will clearly make you different. You’ll be able to offer “luxury agent” levels of service and never again be considered an “average agent” like everyone else.
6 Reasons To Believe The Luxury Home Market
Is Great Opportunity...Even For You!
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Every market is big enough to support another luxury specialist! |
The US Census just reported that the number of “million-dollar” homes has doubled in the last 3 years.
- 1995 = 200,000 “million-dollar” homes
- 2001 = 850,000 “million-dollar” homes
What this means is that you won’t have any problem finding luxury clients using what you’ll learn in the Accredited Luxury Home Specialist course. But let’s look deeper and ask the question, “Where is the wealth? The rich keep getting richer… right?”
It’s true! Just take a look at these facts:
- 1 out of 125 Americans are millionaires
- Harvard University Says…
- 75% of luxury home owners have annual incomes over $100,000.
- 50% have annual incomes over $200,000
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You can get more clients immediately by using your luxury home marketing, skills, training and knowledge to differentiate yourself from other agents! |
Why limit yourself to just the high end luxury home market?
The Accredited Luxury Home Specialist course teaches you how to also target the lower-income affluent ($75k to $150k). This is probably very close to the type of clients you’re working with right now!
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Luxury home clients and “lower- income affluent” are better to work with! |
It is a proven fact that luxury home and lower-income affluent are financially stronger than your average home buyer/seller. Did you know that 31.5% pay cash and of those using a mortgage – 17% place at least 50% down?
Why do they have more money to invest? Because most are well educated and highly successful members of your community. These are the type of consumers that the Accredited Luxury Home Specialist course will help you with the most.
This course shows you how to attract, impress and get more referrals from people like:
- Executives of large businesses
- Entrepreneurs
- Professionals
- Doctors
- Lawyers
- Dentists
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Most agents don’t know that the luxury home market is still moving strong! |
Obviously the record low interest rates over the last 5-10 years have allowed more people to buy more luxury style real estate than ever before. And even though the boom in the housing market has slowed down, the luxury home market is still moving strong.
FACT: High net worth and lower-income affluent are still buying properties that offer the characteristics of a high-end luxury home.
The world economy grew 25% in 2006 according to Forbes magazine (the fastest growth in recorded history), and a record 9.3 million household in the United States now report assets of $1 million or more, not including their home according to research group TNS. This is up 5% from the year before!
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Most agents incorrectly think they can’t niche themselves in their local luxury market! |
Have you ever read the book…”The Millionaire Next Door”? It’s contains several independent research studies done nationwide about your neighbor.
- $3.7 million in average net worth
- $131,000 average income
- 97% are homeowners
- Average home value = $320,000
97% are homeowners! That means they buy and sell property right? Of course they do! The Accredited Luxury Home Specialist course shows you exactly how to find, market, and work with more “Millionaire’s Next Door”.
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Most agents incorrectly think a luxury home is based on size |
Let me ask you a question, “What is a luxury home?” Isn’t it simply any home that offers:
- High quality?
- Great location?
- Nice floor plan?
- Upgraded amenities?
- Upscale lifestyle for the owners?
Are there any homes like that in your market? Of course there are and how many of your future clients would value your advanced training to help them find their very own luxury home.
Still think that size is what makes a luxury home? Think about it for a second. What makes a hotel room a luxury hotel room? It is the differences in the key areas like amenities, quality, view, décor and service. That’s why 63% of consumers prefer upgraded amenities and character to square feet when purchasing a home.
It Doen't Matter If You Work With Affluent Buyers Or Not…
You Must Have These 4 Important Skills!
If you don’t have a long track record of success with luxury homes or , most affluent clients will not trust you enough to be their agent. Why? Successful people want an agent who's able to handle their needs. They don’t have the time to deal with those who can’t help them get what they want. Period.
Think about the last time you talked to a successful, wealthy person. What did they want? The lowest priced item? Nope. The most expensive item available? Not necessarily. But they do expect the best service before, during and after the sale!
One way to provide great service and ultimately be more successful with every client is to focus on these for four areas.
- Competence – This is a standardized requirement for an agent to properly perform a specific job. It encompasses a combination of knowledge, skills and behavior utilized to create value for a luxury client. More generally, competence is the state or quality of being adequately or well qualified, having the ability to perform a specific role.
- Knowledge of the market – Do you know how to price a luxury house? It is much more involved than just looking at “comps”. So how do you learn about pricing luxury houses? This is just one of many different areas where you need to know the luxury market. For example, do you know if the flooring is imported Italian marble or standard marble tile? Knowledge of the market is what a luxury client is looking for when selecting an agent.
- Knowledge of the process – Most real estate agents know there are significant differences between working with an average client and a luxury home client. So the question is – do you want to learn this from experts or from trial and error? Just keep in mind, most successful luxury home agents work exclusively by word of mouth so trial and error probably isn’t such a good idea!
- Experience – The Accredited Luxury Home Specialist course will give you the first three skills, but as you know…it is up to you to get the experience. Once you finish the ALHS course, you’ll have many more opportunities to get experience because more luxury clients will see you as more qualified to represent them. They’ll see your credentials along with your specialization and immediately have more trust in you compared to other agents.
Excited About Earning Higher Commissions? Then Become A Recognized Expert Who Specializes In Luxury Homes!
Once a tiny percentage of overall sales, the luxury home market is a fast growing market segment that has gained increasing momentum over the past several years with real estate agents. Real estate professionals who once may have dabbled in the market today are now beginning to view this niche as an opportunity to build a very successful prestigious career.
The exclusive ALHS - Accredited Luxury Home Specialist - designation is maintained and managed by the Luxury Home Council, an exclusive membership organization specializing in luxury homes. The ALHS program is designed to provide agents with advanced training in the field of luxury homes.
Earn the ALHS designation In Just 3 Easy Steps!
- Complete either a two-day live class or complete the two-day online class.
- Complete two sales with a luxury home buyer or seller where the purchase price is at least two times the average sales price in the market. The transactions you work must take place within 24 months of taking the course or 24 months prior to taking the course.
- Be a member in good standing with the NAR and the Luxury Home Council, dues in the Luxury Home Council are $99 per year. And for a limited time, first year fees are sponsored by RealtyU and are FREE!
All From The Most Comprehensive Course On Luxury Homes!
The Luxury Home Council is an organization dedicated to providing high quality information and training to real estate professionals working in the luxury home market. Through affiliations with premier real estate training organizations, websites, marketing experts and industry veterans the council has created one of the best courses designed to help agents achieve their luxury home client’s dreams and goals.
The ALHS course covers a number of topics critical to the success of any agent who wishes to service the highly sought after luxury home market, including:
Section 1: Defining “Luxury” and a Luxury Home
- Learn the four key character types of luxury homes and a simple definition of a luxury home in terms of quality location, floor plan, amenities and lifestyle to owners of a community.
- How to use census data and other MLS information to make estimations about demographics for luxury households in a defined living area.
- Understand the key characteristics of “new money” vs. “old money” households and learn about the four types of luxury home consumers.
- Know the significance of the Baby Boom generation for your future prospects in the luxury home market.
Section 2: Understanding Wealth, Status and Affluence
- Discover at least 5 marketing services that can be created to attract high-end buyers and sellers.
- 4 key reasons consumers will choose a luxury home specialist.
- 3 key elements for building a strong brand.
- Learn how to use brand equity, brand personality and brand reputation to your advantage.
- Uncover at least 2 Internet-based publications that cater to the “luxury consumer mindset.”
Section 3: Specialization and Building a Niche
- Marketing services you might consider for enticing high-end buyers.
- 4 key reasons consumers choose a luxury home specialist.
- 3 key elements of building a strong brand.
- 5 reasons luxury home specialists favor referrals.
- 4 steps to starting a successful Sphere Of Influence program.
- How to use the principles of POWER-centered marketing to make money.
- What metrics are important to research before planning a farm, as well as 5 steps for building a successful farm?
- You’ll be able to discuss the term “tribe” and how it’s similar to and different from demographic marketing.
- Understand the concept of “flow” as it relates to web marketing.
Section 4: Finding Luxury Home Clients
- Learn key motivations affluent customers have for making a real estate purchase.
- Learn which factors are most influential in second home purchases, as well as the meaning of the terms “rocketing up” and “trading up”.
- Discover 4 emotional motivators that influence buying patterns.
- Learn about the significance of anonymity, as well as strategies for satisfying clients who tend to make decisions as part of a group.
- 4 personality types of luxury home buyers.
- 4 emotional motivators that influence buying patterns as well as some of the qualities clients look for in an agent.
- 4 personality types and consideration for the different stages of Maslow’s hierarchy to your clients’ life events.
Section 5: Presenting Your Services to Luxury Home Buyers
- Learn about the relative value of visual appearance, tone of voice and conversation content to the luxury home customer.
- Learn all the unique considerations necessary when dealing with Luxury Home Buyers.
- Understand the importance of the term “conforming loan limit.”
- Know how to find the” conforming loan limit” for your area.
- Why having a high impact planned presentation a key for the luxury home clients.
- What actions do you need a buyer client to take when they find a property of interest on their own?
Section 6: Showing Homes to Luxury Buyers
- 3 common myths about luxury home buyers.
- What basic items to include in your own “luxury home buyer kit.”
- What is a trunk file and why is it so important to success?
- 4 steps to showing a luxury home perfectly every time.
- 7 prohibitions of Title VII of the Civil Rights Act of 1968 that you must understand.
- Which organizations should reference when getting more information on advertising guidelines?
- How to give every client the personal touch to enhance the experience.
- Which questions do you absolutely need to ask and at what time should you ask them.
Section 7: The Luxury Home Selection Process
- What do emotional connection, risk, time and money mean during the decision process for luxury home buyers?
- 4 important elements needed in the decision process of luxury home buyers.
- Why FIRPTA may potentially be more significant in a luxury home purchase transaction than median-priced transactions.
- What the Foreign Investment Real Property Transfer Act does to some real estate transactions involving foreign entities.
- Which appropriate IRS Publication number provides more information on FIRPTA-related issues?
- How trusts and corporations can play a bigger role in transactions involving affluent clients.
- What are the tax advantages of owning a second home?
- 3 simple tests to determine a client’s eligibility for the capital gains exclusion on the sale of a principle residence.
- What are the general principles of transactions involving like-kind real estate transactions under the 1031 Starker Exchange?
Section 8: Presenting Your Services to Luxury Home Sellers
- Learn why presentation MAGIC is an acronym for behaviors that superstars use when conducting effective presentations.
- How to manage the delicate balance between the value of diligent research for your client and the importance of allowing your client the responsibility of final decisions.
- Discover the importance of Product, Pricing and Promotion as key pillars behind whether or not a home will sell.
- Learn how to differentiate between a “feature” and a “benefit.”
- Learn about success portfolios and how they can help you more effectively present your services as a luxury home specialist.
- What is important about the existence of “Feng Shui” and the need to respect the beliefs of clients who subscribe to its principles?
- Learn about the key components in a Showing Follow Up Report.
- 3 ways to better educate a Seller to the importance of online advertising over traditional print advertising.
- Discover why success agents use a Six Step ACTION presentation and how you can too.
Section 9: Promoting a Luxury Listing
- How to create massive buzz in affluent networks.
- What is the secret system used to develop “Can’t Miss Marketing?”
- Print advertising myths and how to get better results.
- How to target multiple buyer groups and place ads where affluent buyers look.
- What 4 ways you need to know to take perfect pictures.
- When and how to set up qualified open houses.
- How to best market, promote and advertise a luxury home online.
- The secret to awesome video and virtual tours.
- Email marketing best practices to generate inquiries.
- How to best respond to email inquiries and track your results.
- 4 value added services you might provide affluent clients when servicing a listing.
Section 10: Special Needs of the Luxury Home Seller
- How To establish a highly effective communication plan
- What conditions that negatively impact beneficial negotiations.
- Steps that you could take to compensate for a “secret listing.”
- 3 unique services and items to offer luxury home builders and developers.
- 4 value points to offer affluent clients when it comes to confidentiality.
Section 11: Personal Marketing Inside The Affluent Market
- 4 key principles in a “STAR”-based marketing program that work every time.
- The importance of developing a Unique Selling Proposition.
- Explain your services in terms of USP and client benefits.
- What is the minimum frequency recommended for marketing (touch points) to consumers?
- How to set up a RESULTS focused personal marketing plan.
Section 12: Negotiating as a Luxury Home Specialist
- What conditions negatively impact sound negotiating outcomes.
- 3 steps to consider when discussing Buyer’s and Seller’s remorse.
- Why is “context” important when writing the purchase offer?
- Why two participants, including the Listing Agent and the Seller, are given offer presentations.
- Several key fundamentals to keep in mind during negotiations.
Testimonials From Other Agents!
"I worked onsite selling over 200 custom homes the last 20+ years. This class provides a good characterization of what a luxury home buyer is about."
- Mick Kelly, Mick Kelly and Associates
"In our expanding resort market, the Baby Boomers and X Generation Buyers are flocking to resort and second home markets in record numbers. Most are used to dealing with a luxury lifestyle and are looking for REALTORS that can provide services they have come to expect in the luxury market."
- Denise O'Connell, Coldwell Banker Mountain Properties
"Very Informative - I am leaving with a plan and specific steps to implement and market myself as a Luxury Home Specialist."
- Sonja Wood, Space Realty - Sonja Wood
"I have completed a significant numer of real estate agent educational courses and accredited programs in my 25 years as a REALTOR®. This is one of the best I've experienced. The material is relevant and timely for any agent to know.
- Jack Thomas, RE/MAX
3 FREE Bonuses - Guaranteed Only If You Act Now!
Special BONUS #1
Member’s Only Exclusive – The Luxury Agent Success ToolKit
(valued at over $399!)
Once You’ve Completed The Course And Earned The Designation You Get:
- Access to the member’s only section of www.luxuryhomecouncil.com
- Obtain custom designed advertising slicks
- Obtain custom designed postcard layouts
- Press releases
- Subscription to The Luxury Home Expert monthly online magazine
- FREE Online Advertising For Your Listings.
- Exclusive agent membership to www.luxuryhomesandproperties.com
- Market your listings and services
- Normally $249 per year but free to ALHS agents
- Exclusive discounts on various products and services
- Downloadable ALHS logos and a fashionable ALHS lapel pin
- Access to the ALHS database for networking opportunities
Special BONUS #2
The $25 Million Dollar Seller Presentation PowerPoint
(valued at over $299)
Now you can have the exact same PowerPoint listing presentation used exclusively by other ALHS agents nationwide to make them the obvious luxury expert. Deliver your best presentation when visiting your next luxury home client.
This Power Point presentation is has been crafted by agents like you that specialize in working with affluent clients and is completely customizable! It works like magic for any high-end luxury property listing presentation.
Special BONUS #3
The Hard-To-Impress Affluent Buyer Presentation PowerPoint
(valued at over $199)
If your buyers presentation doesn’t make any consumer instantly trust your abilities to offer top-notch service, you absolutely need this buyer presentation. It has been expertly developed by other top producing luxury home agents and is yours to use free. Now you can have the exact same PowerPoint presentation used to get the signature and land another luxury home buyer.
Used successfully by other ALHS agents nationwide. This cutting-edge professional PowerPoint presentation is easily customizable and can be ready to go for next buyer presentation!
How Much Money Is Waiting For You If You Become
A True Luxury Home Expert? Let's Take A Look!
Just think about what could you do with the commission from a nice luxury dream home transaction? How much could that deal be worth in commissions? $10,000? $20,000? More!
So let me ask you a serious question…
How much would you pay me to build you a very successful luxury home real estate business? And help you close a large commission luxury home deal in the next 12 months?
Would you pay $1,000? $2,000? More?
The good news is that the Accredited Luxury Home Course is just a faction of that!
You get access to the course and all the bonuses for only $299!
- Online access to the 2-Day Accredited Luxury Home Specialist course
- Downloadable 180 page course textbook
- Special Bonus #1 – The Luxury Agent Success ToolKit (valued at over $399)
- Special Bonus #2 – The $25 Million Dollar Seller Presentation PowerPoint (valued at $299)
- Special Bonus #3 – The Hard-To-Impress Affluent Buyer Presentation PowerPoint (valued at $199)
Ironclad 100% You-Can't- Lose MoneyBack Guarantee!
Because we're so confident you're going to love this course, we're willing to extend an ironclad, 100%, you-can't-lose moneyback guarantee:
Take the course. Learn all the advanced luxury agent skills. If, within 180 days of completing the online Accredited Luxury Home Specialist course, you do not increase your annual production with one additional listing or sale, we'll refund 100% of the money you paid for the course!
Fair enough?
- To get enrolled in the online Accredited Luxury Home Specialist course for the incredibly low price of just $299.
(Remember: If you're not thrilled with our step-by-step strategies, and don’t add at least one more listing or sale to your annual production in 180 days. You pay nothing AND you keep the knowledge -- a guaranteed gain no matter what you decide!)
- To order by phone: Call us at 1-949-600-7170 (8am - 6pm Pacific Time) and mention "ALHS Enrollment." If you call outside of business hours, please leave us a message with your call-back number, the best time to call, and the name of the course.
- To order by mail or fax, click here to print out an order form.
- If you'd prefer to have us call YOU for your ordering information, click here.
As soon as place your order, you will be able to take the course immediately.
We’ll send you an email with complete access to the online learning website. And you'll even be able to download and print the complete course manual if you wish. Everything is just a couple of clicks away.
Just think...this might be one of the last weeks you ever have to worry about separating yourself from other agents and earning more money.
It wouldn't be the first time it happened to someone like you.
